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Brand Awareness Campaign Case Study
Case Study #2: “Perceptions of Perfection” goes viral The Challenge: Superdrug.com wanted to build a campaign that would bring more attention to the lasting problems surrounding body image issues, especially in women. The goal was.
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative netwo
Brand awareness
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