Brand Awareness Campaign Case Study

Case Study #2: “Perceptions of Perfection” goes viral The Challenge: Superdrug.com wanted to build a campaign that would bring more attention to the lasting problems surrounding body image issues, especially in women. The goal was.

• Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative netwo

• Brand awareness

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